UNC Health Care is bringing empathy and expertise to communities across the state. We wanted to celebrate all these unique communities, and the great care found there, with a campaign focused on the unique traits of individual towns.

A full external media campaign was complemented by an equally important internal effort: Getting the system’s thousands of employees up to speed and enthusiastic about what was happening. “The Sum of Us” shone a spotlight on the ways UNC’s people come together and combine talents to bring patients the best of what everyone has to offer.