It’s Not What You Find Here, It’s Who
If you’re a bright young college-bound person, you’re deluged with messaging and materials from great schools all over the country. The goal? Show what makes UNC different. The method: Share stories from real students who illustrate the invaluable connections you make at Carolina.
A distinctive, engaging series of admissions mailers now goes out to students at each stage of the high school experience, helping them see what UNC is all about and get a sense of whether it’s right for them. They all highlight that the best thing about getting a world-class education is being around *other* people who are getting a world-class education. The campaign used real students – and examples and photos of their Carolina connections – to show that it’s not *what* you find here, it’s *who.*
2015 In2 SABRE Award Winner for Branding & Identity.
Admit brochure sent to those accepted to Carolina.
Students were interviewed and selected for photo shoots to use in all collateral.
Folded, interactive mailer sent out to prospective high school freshman and sophomores.
Tri-fold brochure sent out to prospective high school juniors, focusing on student stories and infrequently asked questions.
Direct mailers sent to prospective seniors in high school focused on images from current student's social networks.
One of many process guides created for UNC's in-house team.
Work included concepting, student interviews, art direction, curating submitted works, photography treatments, design, and creating brand guidelines.
Work done while at Capstrat.