If you’re a bright young college-bound person, you’re deluged with messaging and materials from great schools all over the country. The goal? Show what makes UNC different. The method: Share stories from real students who illustrate the invaluable connections you make at Carolina.

A distinctive, engaging series of admissions mailers now goes out to students at each stage of the high school experience, helping them see what UNC is all about and get a sense of whether it’s right for them. They all highlight that the best thing about getting a world-class education is being around *other* people who are getting a world-class education. The campaign used real students – and examples and photos of their Carolina connections – to show that it's not *what* you find here, it's *who.*