For over sixty years, FMI has played an integral role in the engineering and construction industries. To effectively convey the vast expertise and services they offer, FMI needed a site that clearly communicated that no one has been there for industry leaders like FMI.


Working closely with our developers and strategists, I led design on this very complex and informative website using concepts from the very talented Nikki Steeprock. The overall site needed to engage quickly and prevent information overload. Content was broken up, both visually and through templated pages, for ease of use.


Icon sets were created to help guide users to specific content, distinguish different sections of the site, and for storytelling purposes.


Lots of pages means lots of images. While most of these were stock, we were able to select imagery that felt holistically on brand while remaining engaging and authentic. All imagery was treated to appear more unified.