For two decades, Carolina Ballet has been a celebrated tradition of the Triangle. For the 20th anniversary, the campaign focused on the stories of the shows, the dancers, and the success of the ballet.
I led design on an integrated campaign to celebrate the ballet as a staple within the area by coordinating photo shoots for each show in iconic parts of the greater Raleigh area. The brochure, which in past years had focused only on the shows, now dived much deeper into the company’s rich history to showcase their unique identity and create a memorable keepsake.
I had the fortune of working with the talented Geoff Wood on all shoots around Raleigh to create approachable and recognizable photography for use in campaign collateral.
2018 Gold Triangle Ad Fed Winner.