July 29, 2021Comments are off for this post.

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July 29, 2021Comments are off for this post.

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Egestas adipiscing purus elementum risus turpis tincidunt, nascetur a, ultricies lacus nisi platea risus sed tincidunt adipiscing ultrices tempor.

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July 29, 2021Comments are off for this post.

Link Post

Check our other themes.

March 10, 2019Comments are off for this post.

Misfits

A collection of everything else—including one-off projects, concepted collateral for pitches and campaigns, and stuff that just didn’t make the cut.

February 24, 2019Comments are off for this post.

You’ve Got This

The American Institute of Certified Public Accountants may not, at first, sound like the most visually enticing client to work on. But they’re surprisingly fun — and they looked to us to create fun, surprising materials like a website, and communications with both students and teachers. My role was to push design and update brand guidelines while creating a multitude of print and digital collateral for events and competitions.

February 15, 2019Comments are off for this post.

No Two Alike

Integrated campaign for UF Health; 'No Two Alike' highlighted patient stories through personal experiences, all marked by their unique scars.

Out of home and digital collateral was created from photography of patients selected throughout an interview series.

2016 ADDY winner for Best Integrated Campaign and Best in Show.

February 12, 2019Comments are off for this post.

By the Numbers

Working with our AICPA client, we got to create a series of infographics on topics accountants and would-be accountants are keenly interested in for the Journal of Accountancy. We covered job trends in the forensics and valuation specialty, current skills gaps in the profession overall, and — this was more just fun — facts related to the organization reaching a membership milestone.

February 10, 2019Comments are off for this post.

Empathy + Expertise

UNC Health Care is bringing empathy and expertise to communities across the state. We wanted to celebrate all these unique communities, and the great care found there, with a campaign focused on the unique traits of individual towns.

A full external media campaign was complemented by an equally important internal effort: Getting the system’s thousands of employees up to speed and enthusiastic about what was happening. “The Sum of Us” shone a spotlight on the ways UNC’s people come together and combine talents to bring patients the best of what everyone has to offer.

February 9, 2019Comments are off for this post.

We Stand for Energy

We Stand for Energy is a program sponsored by the Edison Electric Institute, that believes the future is powered by electricity, and that that future must be reliable, affordable and sustainable.

In making “We Stand for Energy,” “we” - that would be me, the writer and our creative director - wanted to make this complex and mostly unseen topic of the energy grid seem down-to-earth, friendly and approachable. Look for my cameo at :02.

February 7, 2019Comments are off for this post.

It’s Not What You Find Here, It’s Who

If you’re a bright young college-bound person, you’re deluged with messaging and materials from great schools all over the country. The goal? Show what makes UNC different. The method: Share stories from real students who illustrate the invaluable connections you make at Carolina.

A distinctive, engaging series of admissions mailers now goes out to students at each stage of the high school experience, helping them see what UNC is all about and get a sense of whether it’s right for them. They all highlight that the best thing about getting a world-class education is being around *other* people who are getting a world-class education. The campaign used real students – and examples and photos of their Carolina connections – to show that it's not *what* you find here, it's *who.*

 

2015 In2 SABRE Award Winner for Branding & Identity.