UNC Admissions ‘Decided’
Our clients at UNC admissions wanted a great, infectious little series of videos to show prospective students how real Tar Heels found their majors. The only problem: A limited budget. One thing we had going for us, though, was the Admissions Department’s evergreen group of talented student volunteers. So we created a stop-motion intro and wrap-up to be used on student profiles of all kinds, along with a step-by-step plan for those volunteers to create the inner stories themselves. We made sure it could all be shot on an iPhone.
Hand-drawn doodles were incorporated to represent the vast variety of majors UNC has to offer.