South State Bank Digital Campaign
Despite the fact that South State continues to grow and become a key player in their regions, they still hold the same values and offer the same personal service that they did when they were a small community bank.
This sets South State apart from its competitors, and we created a series of social videos, interactive pre-roll takeovers, and animated ads to celebrate the friendly knowledgeable service while also touching on some of the great products they provide.
The teaser videos needed to quickly communicate messages about South State’s products, while being warm, eye-catching, and engaging. Digital ads focused how a house is more than just a house, a car is more than just a car. And South State is more than just a bank.
Illustrative assets were created throughout the campaign for their flexibility of use across a variety of collateral.