Lenovo Engage is event series held by Lenovo and CDW. Each event has a theme, and collateral was created for both overall branding of the overall event series and for each individual event.
Identity systems, patterns, and icon sets were created, and collateral were made for the first event, focusing on celebrating music. We wanted the collateral to feel techy and playful, and needed a system that could be used across a variety of individual series events. ‘Engage’ logo and lettering was created using the block from Lenovo’s logo.