Hollins University – ‘Going Places’ Campaign
For 175 years, Hollins University, a small, private women’s college in Roanoke, Virginia, has shaped women who are doers and achievers. To communicate the effect of a Hollins education today to influencers like employers, guidance counselors and parents, we created a campaign focusing on the Hollins woman’s experience *after* graduation.
Going way beyond the usual highlights-of-campus-life campaign approach and imagery, we shared striking examples of real Hollins grads who truly are, as the school’s longtime slogan says, “going places.” In doing so, we inspired plenty of alumnae and prospective students as well.
2017 CASE Circle of Excellence Bronze Award Winner.