UNC HC Complete Care Campaign
UNC Health Care is bringing empathy and expertise to communities across the state. We wanted to celebrate all these unique communities, and the great care found there, with a campaign focused on the unique traits of individual towns.
A full external media campaign was complemented by an equally important internal effort: Getting the system’s thousands of employees up to speed and enthusiastic about what was happening. “The Sum of Us” shone a spotlight on the ways UNC’s people come together and combine talents to bring patients the best of what everyone has to offer.